You CRAVE being productive... but you keep procrastinating.
Learn what actually bridges the gap between ambition and consistent action.
You’re a little different than the people around you.
Take that colleague you know—the one who'd be content moving numbers around a spreadsheet all day, as long as they can come home to their TV or gaming console.
That's fine for them, but not for you.
No, you want to do something different. You want to be something different: a creator, an entrepreneur, an expert, a change-maker.
The outcome—financial security, new friends, thrilling adventures—is certainly appealing. But for you, the real reward has always been the work itself.
The work has intrinsic value, you think. Everything else is just a bonus.
…
But there’s a slight hiccup.
You struggle to act on that belief.
Commitments often fall by the wayside.
Procrastination is your default mode.
Meanwhile, that colleague—the one who doesn’t value work like you do—has zero effing problems focusing and meeting deadlines. It boggles their mind that your "quick" 5-minute YouTube break can derail into a 5-hour binge.
What gives?
…
Here’s the thing. You’re mistaking a strong work-ethic for a strong work-capacity.
A work-ethic is a moral stance. It's a belief that work has value in-and-of-itself; that it’s values goes beyond being a means to an end.
But having a "strong work-ethic" doesn't automatically enable you to actually get things done.
What matters is your work-capacity. And this is controlled by your brain's amygdala, which governs emotional and motivational responses. It decides whether a specific action is worth the burning of precious calories; if it deserves drive and motivation, or… indifference and resistance.
And that there is your fundamental issue.
You’re assuming you can work-ethic your way into being more disciplined and productive.
You’re assuming that by ingesting all this self-help stuff—by inflating your belief about the value of work and hustle—that you’ll eventually “unlock” your ability to work hard and consistently.
But it doesn’t work that way.
I mean, consider writers like David Goggins, James Clear, and David Attia.
All three found themselves in a rut. All three flipped on a dime to become MASSIVELY productive and successful.
Why? Because their issue wasn’t with their work-capacity. It was with their work-ethic. As soon as they changed their belief about the value of work, they started taking action. They got consistent, fast.
That’s not you.
Your challenge isn't with your work-ethic; it’s with your work-capacity.
…
So, what's the solution? How can you increase your work-capacity?
It’s tricky, but entirely possible. It involves:
Understanding the core cause of your incessant time-wasting and procrastination
Hint: it has nothing to do with you who are, or your lack of self-control or willpower.
Putting in play a system that—above all else—works to eliminate that core cause, which leads to the natural cultivation of motivation.
Anticipating and countering the inevitable set-backs with tried-and-tested failsafes and practices.
That’s my new method in a nutshell. That’s what I’ll be teaching live this weekend as part of the “Founder’s Members” edition.
You can sign up here, which comes with a 7-day free trial.
Attend the live training. Get the Notion templates. Stick around ONLY if the method is tangibly helping you.
Spots are limited, and I’m closing up this up on Thursday at midnight.
After that, it could be months before I launch the video-course version of the method—and I can’t promise a free trial or anything close to the same pricing.
I sincerely hope you'll join us.
Simon ㋛